Real estate data giant CoreLogic acquires Geelong proptech Plezzel

Property data and analytics platform CoreLogic has acquired Victorian technology company, Plezzel. 

Plezzel provides real estate agents in Australia with customisable digital advertising and marketing. They also provide a platform to help agents respond to questions and requests from people interested in buying or renting properties.

The cost of the acquisition was not disclosed. The deal was first flagged in December.

CoreLogic CEO Lisa Claes said acquiring companies like Plezzel gives their clients an ever-increasing set of powerful proptech tools

“Plezzel’s tech-driven platform offers agents autonomy and full control of their branding, marketing and communications,” she said.

“By adding Plezzel’s innovations to CoreLogic’s own suite of real estate software solutions, we elevate the customer experience between agents and consumers, help them source leads, and recognise market opportunities.”

Claes said real estate agents are consistently looking for ways to work smarter, delight their clients and elevate their own market presence.

“We listened to their needs and understand their unique industry requirements, and that led us to Plezzel,”she said.

“The platform provides customised communication and digital marketing products that allow our real estate partners to stand out as market experts, convert more listings and leverage their success.”

Geelong-based Greg and Cecille McCutcheon founded Plezzel in 2011. 

Plezzel founders Greg and Cecille

The company provides digital automation and tech tools that support thousands of real estate directors, agents, and property marketing teams across Australia.

Plezzel customers will now have access to CoreLogic’s large database of property information in Australia and New Zealand. 

Cecille McCutcheon stated that the acquisition by CoreLogic will help Plezzel reach more people in the industry faster. 

“With CoreLogic’s support we’re looking forward to developing our innovative products further and working on an even larger scale to service real estate agents nationally and internationally,” she said.

“We’ve spent more than a decade working alongside real estate agents to build a platform that has the power to generate more listings and appraisals while also allowing them to sell property more effectively.”