Mys Tyler, the platform designed to empower women to discover algorithmically-tailored fashion for their body type, has launched a new Contributor Hub and site, to connect women, creators and clothing brands globally.
Originally launched in 2020, Mys Tyler’s algorithm has been used by more than 300,000 women used to discover like-bodied creators and body-relevant fashion content.
Founder Sarah Neill is now launching a web-based platform that aims to make the anonymised data collected more broadly accessible to users.
Brands for your Body will offer a curated experience for users based on their height and size information. Their stats produce a list of ideal brands suited to their shape and size, while the app will offer a further hyper-personalised selection of brands matched to over 10 physical characteristics.
Mys Tyler’s Contributor Hub, launched in mid-Jan, is an in-app collaboration marketplace connecting content creators with fashion brands.
The Hub aims to celebrate the diversity in body types that’s often missing in Australian advertising.
Neill said her own research “found that 81% of Australian women don’t feel represented by fashion advertising”, and so the Hub strives to help brands “create inclusive campaigns with a variety of creators”.
Brands can use the Contributor Hub to source content creators for their campaigns and establish collaborations. Once a brief is outlined by a brand and uploaded into the app, Contributors can apply directly and will be notified if their application is successful.
Neill is, however, emphatic that the Hub isn’t strictly for seasoned creators.
“It’s not an influencer-only platform; any woman can become a Contributor and be involved in our community. There’s a growing interest from brands to find women who represent, and resonate with, their audiences – it’s not about followers, it’s about relatability,” she said.
After piloting successful collaborations between Contributors and brands like Active Truth, Mys Tyler soft-launched the Contributor Hub at the end of 2022.
Since then, the Contributor Hub has connected over 60 content creators to campaigns with brands like Dani Marie, Beam Bold, AAM The Label, and MAYES NYC.