How Amazon Launchpad helped turn non-alcoholic spirits brand Lyre's into a category leader in 12 months

- August 6, 2020 < 1 MIN READ
Lyre's co-founder Carl Hartmann
Lyre’s Non-Alcoholic Spirits launched in 2019 and the Australian startup is now the most-awarded brand in its category in the world.

The flavours include gin, whisky, vermouth, amaretto, absinthe and rum, and you can even make a non-alcoholic Negroni.

Co-founder Carl Hartmann is a serial entrepreneur and when Amazon Launchpad arrived in Australia last year, he used it to help build the business to the level of success it enjoys today.

Now he’s looking to give something back as a judge of the recently announced Amazon Launchpad Innovation.

Applications are open for the next three weeks for Amazon Launchpad Innovation Grants, worth $80,000 each.

There are five grant packages up for grabs.

Each package is worth more than $80,000 and includes a $20,000 cash grant, Amazon marketing support, AWS Activate credits, and exclusive access to mentors such as Amazon leadership and entrepreneur experts from Australia and HQ in Seattle; time with successful e-commerce savvy Australian SMBs; and insights from angel investors in the venture capital community.

Amazon Launchpad Innovation Grants applications close on Monday, August 24, at 11.59pm.  Applications can be found at Amazon.com.au/launchpad.

The five grant recipients will be announced in September 2020.

Here’s what Carl Hartmann has to say about the benefits of working with Amazon Launchpad.



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