White label BNPL Limepay raises another $21 million ahead of 2021 IPO

- December 2, 2020 < 1 MIN READ
Limepay founders Dan Peters and Tim Dwyer
Fintech Limepay has tapped its investors for another $21 million, just seven months after raising $6 million.

The company, which offers retailers a white label buy-now-pay-later solution, launched the pre-IPO raise in October shortly after signing on games retailer EB Games as a client. The platform is built on the technology of US payments fintech Stripe.

With the BNPL sector running hot with investors, led by ASX-listed market leader Afterpay, plus Zip, Sezzle and now Douugh, with yesterday announced a joint-venture deal with Humm (the former Flexigroup) to offer a BNPL-like line of credit product in the US, Limepay lags well behind its competitors but believes its competitive advantage is leaving customer data in the hands of its merchants.

The company, founded in Sydney in 2016, makes it money charging customers a $5 late fee for missed payments, capped at $10, as well as transaction charges to merchants as well as a percentage fee on each sale.

The privately owned fintech’s the high-net-worth investors include Accor APAC CEO Michael Issenberg and Telstra exec Michael Ebeid. The company did not outline plans for the latest cash injection.Accor, Australia’s largest hotel operator, is a Limepay partner through its Accor Plus loyalty subscription program.