fbpx
Funding

White label BNPL Limepay raises another $21 million ahead of 2021 IPO

- December 2, 2020 < 1 MIN READ
Limepay founders Dan Peters and Tim Dwyer
Fintech Limepay has tapped its investors for another $21 million, just seven months after raising $6 million.

The company, which offers retailers a white label buy-now-pay-later solution, launched the pre-IPO raise in October shortly after signing on games retailer EB Games as a client. The platform is built on the technology of US payments fintech Stripe.

With the BNPL sector running hot with investors, led by ASX-listed market leader Afterpay, plus Zip, Sezzle and now Douugh, with yesterday announced a joint-venture deal with Humm (the former Flexigroup) to offer a BNPL-like line of credit product in the US, Limepay lags well behind its competitors but believes its competitive advantage is leaving customer data in the hands of its merchants.

The company, founded in Sydney in 2016, makes it money charging customers a $5 late fee for missed payments, capped at $10, as well as transaction charges to merchants as well as a percentage fee on each sale.

The privately owned fintech’s the high-net-worth investors include Accor APAC CEO Michael Issenberg and Telstra exec Michael Ebeid. The company did not outline plans for the latest cash injection.Accor, Australia’s largest hotel operator, is a Limepay partner through its Accor Plus loyalty subscription program.

Previous article
Next article
Via Funding
Simon Thomsen

Simon has been editor of Startup Daily since 2019.

He hosted the Startup Daily show on streaming service ausbiz.com.au from 2020 to 2023.

He was previously associate editor of Business Insider Australia, a national restaurant critic, editor of The Good Food Guide, and newspaper proprietor during a 30-year career in journalism and publishing.

He's also an investor in early stage startups.

Simon chaired the environment committee of industry lobby group Australian Business Ltd's (now NSW Business Chamber) during the Kyoto agreement era, debating cow farts with mining execs.

Latest News

leigh jasper Events Aconex cofounder Leigh Jasper, Canva design boss Andrew Green and Deputy CFO Emma Seymour join Unicorn Day lineup
- October 11, 2024
Funding Marketing analytics startup’s valuation jumps 60% in a year with $17.5 million raise
- October 10, 2024
Funding Bailador drops another $5 million into fintech Dash for acquisition ambitions
- October 10, 2024
Harry Godber People Spark Festival co-CEO Harry Godber joins the Tech Council as head of policy
- October 10, 2024
Jessica Baird-Walsh Events If you want to back women in startups and female founders, then Capital X is the network you need to join
- October 10, 2024
Scrooge McDuck Funding VC funding falls in Australia as investors head to the exits
- October 9, 2024
Life hacks 6 types of people you don’t want to be on LinkedIn
- October 9, 2024
Rosterfy cofounders, Shannan Gove, Bennett Merriman and Chris Grant Funding Bailador tops up volunteer management startup Rosterfy with $3 million
- October 9, 2024