AI-based task automation startup Servicely banks $3 million

- May 22, 2023 2 MIN READ
Servicely founder Dion Williams.
Servicely founder Dion Williams.
Enterprise software startup Servicely has raised $3 million as it looks to transform how people work.

The round was led by Sydney B2B SaaS focused venture fund EVP. The funding is allocated towards further international expansion and enhancing the startup’s Enterprise Service Management (ESM) platform. 

Servicely’s software-as-a-service (SaaS) platform uses artificial intelligence (AI) to augment and enhance the capabilities of enterprise service teams in sectors such as IT, HR, and Facilities Management. The AI observes and analyses staff workflows to provide tailored recommendations and streamline operations.

ESM expands on IT Service Management (ITSM) with a estimated annual market revenue of $44 billion.

The company previously raised $1.2 million in July last year to fund its offshore ambitions.

Serial entrepreneur Dion Williams (he’s had two previous exits), an enterprise software veteran of 25 years, cofounded Servicely with Ben O’Loghlin in 2020. The pair previously worked together at Keystone Management Solutions (subsequently acquired by DXC), where Williams was MD.

They’d observed the service management industry up-close and saw the limitations of existing solutions.

“In my previous businesses, I saw first-hand the frustrations faced by mid-enterprise organisations looking to implement a service management solution,” Williams said.

“Larger complex solutions like ServiceNow were overwhelming and prohibitively expensive, mid-enterprise focused solutions were limited in functionality and usability by their 20-25 year-old code bases, and light-weight modern solutions don’t provide the product depth required for a 500-10,000 person organisation.

“In building Servicely we were very deliberate in building a solution that met the deep functional requirements of the modern enterprise while staying true to a product that was simple to implement and easily digestible by end-users.” 

Servicely’s AI-driven platform offers next-best-action recommendations to service teams, giving them the ability to resolve issues more efficiently and make well-informed decisions.

Williams said that by integrating seamlessly with existing workflows, Servicely’s platform paves the way for sustainable, long-term improvements in productivity and operational efficiency. 

“Today Servicely provides an intuitive and extensible platform that provides full IT Service Management (ITSM) functionality pre-configured out-the-box to run IT service delivery including the service desk end to end,” he said.

“The product’s low code configurability enables it to meet the needs of the mid-enterprise without the costly custom development fees charged by legacy competitors. 

“We’ve seen pleasing demand for our product since going live 18 months ago. Firms across Australia, the US and Africa have generated meaningful value in short time and have consistently added additional users and use-cases since signing on.” 

EVP Principal, Mark Velik said Williams is a rare example of strong founder-market fit.

“Servicely has achieved rapid traction in a busy market, validating our view on its leading, differentiated product and the optimal team to tackle this enormous market opportunity,” he said.