Melbourne-based social media venture Linktree has ended four years of bootstrapping, taking on $15 million (US$10.7m) in a series A round to expand globally.
Linktree is a free tool to optimise internet presence for a celebrity, company or blogger, curating content across social media sites such as Instagram, Facebook, YouTube and Twitch, sending viewers to other sites, or an e-commerce store.
The round was led by New York-based Insight Partners, and AirTree Ventures
The funding will be used to expand the global team as the company pushing further into international markets as well as to product development
Linktree has been profitable since launch in 2016 and had bootstrapped until now. The business has more than 8 million users and is considered one of the country’s fastest-growing startups.