Recruitment marketing startup The Martec bags $8 million

Sydney recruitment marketing startp The Martec has raised $8 million in a round let by multi-family investment office AS1 as it looks to ramp up its offshore presence.

The platform uses artificial intelligence (AI) to enhance its personalised talent marketing to a level that’s normally customer-focused.

Since launching in January this year, The Martec has signed on the likes of Sainsbury’s, Marriott, Vodafone, Adobe, Telstra, Optus and Coles as customers

It finds and harnesses the enthusiasm of a company’s leading employee advocates to create videos and stories selling working for the business, then distributes them across websites, recruitment teams and social channels, as well as internally, as part of a recruitment campaigns.

CEO and founder Raaj Govintharajah said it’s a unique approach to talent marketing and engagement that has seen the startup post 3.5x year-on-year revenue growth. He previously built a recruitment firm and marketing tech company and believed AI could take things to the next level.

“Generative AI is hot right now, but the solutions that will win are the ones supporting organizations solving real world problems,” he said.

“We’re excited to be working with so many iconic brands to show how AI can be used to scale authentic talent communications. We’re using AI as an enabler to bring out the trusted, ‘human’ side of these organizations, directly from their employees. A more powerful angle than traditional, branded content. I see every enterprise organisation needing to be a part of this new category we’ve pioneered: AI-powered content for talent marketing.

The business now has teams and offices in the USA, UK and Australia and Govintharajah said the funding will help them accelerate the uptake of our technology by global enterprise brands.

“Aside from our market opportunity, I’m personally excited to help organisations with improved authenticity in their talent communications,” he said.

“It has never been more important to democratise employees’ voices.”

Airtree also supported the raise.