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Funding

Macquarie glams up makeup maker with $10 million Series A

- October 11, 2024 < 1 MIN READ
Atelier cofounder Nick Benson
A B2B marketplace that speeds up cosmetics launch times has raised $10 million in a Series A led by Macquarie Capital.
Sydney-headquartered Atelier streamlines and manages manufacturing, logistics and packaging for beauty, health or wellness brands to cut time-to-market by two-thirds.

Founded in 2018, cofounder Nick Benson bills Atelier as “the future of manufacturing” and has worked with range of leading beauty brands, including Nivea, Sephora, Clinique, L’Oreal, Tom Ford and Aesop, as well as helping influencers create their own product lines.

The Series A was also backed by Archangel Ventures, Daniel Attia, and Payapps cofounder Geoff Tarrant. Atelier previously raised $3 million in a Seed round in 2021, with OIF backing the business since its pre-Seed in December 2020.

The deal makes Macquarie the largest investor in Atelier, with just under 20% of the business, while bank director Jonathan Lay will join the startup’s board.

The business, which has contract manufacturers around the globe, will use the new capital for a push into the US in 2025.

On LinkedIn, Benson said “Day 1 always feels like it’s tomorrow” for the startup, riffing on the mindset of Amazon boss Jeff Bezos.

“We’ve always had a bold vision, this moment marks another Day 1, funded to take our company to the next stage of growth — US expansion and transformational AI-native product innovation and supply chain tech,” he said.