Former Hey You founder raises another $6.2 million for hospitality ordering startup

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Former Hey You founder raises another $6.2 million for hospitality ordering startup

Simon Thomsen - November 9, 2022 < 1 MIN READ

Photo: AdobeStock

Hospitality sector online ordering platform Ordermentum has revealed that it raised $6.2 million in capital in July.

Backers in the company’s latest raise include NIB Holdings chair and existing backer David Gordon, plus EVP partner Damon Pezaro.

Existing investors include SEEK co-founder Matt Rockman, Pocketbook founder Bosco Tan and Pure Asset Management

Ordermentum was cofounded in 2015 by the cofounder of payments app Hey You, Adam Theobald, and former Toby’s Estate MD Andrew Low, initially focusing on coffee before the B2B software platform shifted into the broader food and beverage ordering market.

The startup previously raised $2.5 million in 2017 and then $5 million in February 2021, before a secondary market sale in August last year saw investor RoZetta sell its stake as the bulk of a $6 million round that also saw Pure tip in additional cash.

Simon Thomsen

Simon has been editor of Startup Daily since 2019.

He hosted the Startup Daily show on streaming service ausbiz.com.au from 2020 to 2023.

He was previously associate editor of Business Insider Australia, a national restaurant critic, editor of The Good Food Guide, and newspaper proprietor during a 30-year career in journalism and publishing.

He's also an investor in early stage startups.

Simon chaired the environment committee of industry lobby group Australian Business Ltd's (now NSW Business Chamber) during the Kyoto agreement era, debating cow farts with mining execs.