Data transformation consultancy startup V2 Digital lands $30 million

Melbourne tech startup V2 Digital has pocketed a $30 million equity investment from Columbia Capital just 12 months after launching.

The digital transformation and data consultancy takes vision to value in companies, combining its experience, data, software, and cloud expertise to upskill internal talent.

Founder Craig Howe launched the business in April 2023 and now has offices in Sydney, Melbourne, and Brisbane, with a consulting team of 40 he’s hoping to more than double by the end of 2024 and ambition to become the leading digital and data consultancy in APAC using the funding accelerate current growth.

“This investment will enable V2 to further bolster our strong market position by strengthening our offerings, attracting top talent to grow our consulting team to 90+ by the end of the year, and broadening our geographical reach beyond our existing footprint in Sydney, Melbourne and Brisbane,” Howe said.

The V2 Digital CEO said they had delivered measurable value for several household brands in the retail, energy, healthcare, media, and construction sectors.

“We have a deep appreciation and understanding of the challenges leaders face today, with many in our ranks having been key decision-makers on the customer side, contributed to growing tech organisations, built market-leading consultancies, and held senior positions inside all three hyperscalers – AWS, Google and Microsoft,” Howe said.

The business took on initial capital last November from Ox Ventures founder Matt Farmer, chair and cofounder of UK data consultancy firm Mesh-AI, who joined the board.

Columbia Capital partner Jason Booma said they saw the potential in V2 under Howe, who previously founded Nebulr, and recognised the gap in the market for clients seeking deep and specialised expertise.

“With an exceptional leadership team, spearheaded by Craig, along with an experienced team of talented data specialists, software and cloud engineers and designers, we saw the potential of V2’s service offerings and believe the business is on track to cement its position as a go-to brand for complex and transformative solutions,”he said.