Automated process documentation startup Fluency banks $1.5 million in pre-Seed

A Melbourne startup cofounded by two 24-year-old former university students has banked $1.5 million in pre-Seed funding.

The raise for Fluency was backed by HammerTech cofounder Bradley Tabone, Archangel Ventures, and Singaporean VCs 1MX.ai and Orvel Ventures.

Best mates and self-taught developers Finnlay Morcombe and Oliver Farnill, a former Swinburne engineering student, launched Fluency in 2023, going on to take part in the Swinburne Innovation Studio Pre-Accelerator program, going on to win the Best Pitch Award. They then joined the three-month Swinburne Accelerator and this time bagged the People’s Choice Award. 

Back then they wore collared business shirts. Now the duo are in founder mode, wearing t-shirts.

Their AI-driven platform reduces process documentation time by more than 90% and introduces real-time workflow visibility, tackling inefficiencies that cost 20-30% of enterprise revenue annually.

The AI learns from the process of users to make sure the documentation is consistent with a company’s style guide.

The Fluency platform already manages over 2,000 critical business processes across its enterprise client base, which includes AON, Boardroom, Specsavers and MISUMI.

Fluency emerged from Finnlay’s internship in financial services, and the tedium of hours of manual documentation using screenshots.

“In 2025, we’re still documenting million-dollar processes the same way we did in 2005—with screenshots and tedious instruction manuals,” he said.

“We knew AI could do better, so we built Fluency.”

The platform captures workflows across any web or desktop app with no integrations needed to produce Standard Operating Procedures (SOPs) in seconds.

Farnill, the COO, said it equips operations teams in financial services, manufacturing, and professional services with visibility akin to sales, support, or engineering dashboards.

“Teams like operations have been flying blind, only spotting issues like bottlenecks or compliance risks too late,” he said.

“Our proprietary AI tracks processes in real time, flagging risks with enterprise-grade security.” 

Archangel Ventures investment principal Andrew Ciucutto said: “Fluency’s vision for process observation and optimisation addresses a critical gap in how enterprise teams operate, correcting organisational blind spots and unlocking deeper insight into historically siloed data and decisioning.”