fbpx
Business

The NSW government is helping startups crack the Southeast Asia market

- September 2, 2024 2 MIN READ
Anoulack Chanthivong
NSW innovation, science and trade minister Anoulack Chanthivong

NSW startups looking to break into the Vietnamese, Indonesian and Malaysian markets have the support of the state government thanks to deals that will launch coworking sites as bases in the three countries.

The International Landing Pads program will give nine startups access to workspace, networks and services to scale in SouthEast Asia. In return NSW will put out the welcome mat for Asian tech companies looking to launch in NSW with desk space at the Sydney Startup Hub.

NSW industry and trade minister Anoulack Chanthivong said new reciprocal deals with Saigon Innovation Hub (SiHub) in Vietnam, Living Labs in Indonesia and Common Grounds in Malaysia, will give NSW businesses get the chance to work across jurisdictions, share ideas and make the connections needed to succeed.

“By getting these agreements in place, we’re making sure that the International Landing Pad doesn’t just open the door to companies who want to invest in NSW, it lets NSW businesses scale-up and expand on an international level,” he said.

“One of the most exciting aspects of these arrangements is the ability for nine NSW-based companies to spend time in our partners’ facilities in Southeast Asia. This will allow them to deepen their understanding of those markets and build the relationships critical to their expansion.”

Over the next 12 months, Investment NSW will work with SiHub, Living Labs and Common Grounds to pilot the program.

Up to nine NSW companies will be given the opportunity to base themselves in either Ho Chi Minh City, Jakarta or Kuala Lumpur, while three qualified companies from each of the reciprocal nations will be based here.

The deals follow a similar arrangement with India’s National Association of Software and Services Companies (Nasscom) made earlier this year.

Investment NSW is managing the process. To apply for a place as part of the International Landing Pads program see: investment.nsw.gov.au/innovation/international-landing-pad