Workplace software giant Atlassian made a second acquisition in October, alongside its $1.5 billion M&A deal US video messaging startup Loom, snapping up Melbourne IT data quality management busines AirTrack.
AirTrack helps enterprises gather, aggregate, and analyse multiple sources of data used across IT to make it easier to pinpoint and remediate any issues. The decade-old software company bootstrapped rather than taking on venture capital as it grew.
It was part of The Mastermind Group before becoming a standalone business in 2017, co-owned by managing director Mike Jones and Mastermind’s Fulvio Inserra.
The terms of the deal were not disclosed.
Atlassian’s head of product management, Edwin Wong, said in a blog post announcing the AirTrack acquisition that combining it with their own Jira Service Management will provide comprehensive asset management and enable companies to better account for and track all critical assets within their organisations, minimising operational risks, costs, and attack surfaces.
Earlier last month the US-list IT software company (NASDAQ: TEAM) spent up big to in a US$975 million deal to acquire seven-year-old Loom, which provides asynchronous video – not live and real-time – for work communications, with Atlassian believing the remote work trend will continue and video comms will be an important part of messaging employees.
“Adding AirTrack to the Atlassian platform will accelerate our mission to unlock high-velocity service management for teams across development, IT, and the broader business,” he said.
“The AirTrack acquisition builds on Atlassian’s ability to help enterprises rethink asset management beyond traditional IT use cases. It lets enterprises aggregate information related to a broad array of assets, so they can address a wider range of challenges around security and compliance, inventory and billing, forecasting and planning, and much more.”
Wong said company “has doubled down on the ITSM space” in recent years, including adding AI-powered service management, pointing to several other acquisitions Atlassian has made over the last five years, including Opsgenie for alerting and on-call management, Code Barrel for automation, Mindville Insight for asset and configuration management, ThinkTilt for low-code/no-code forms, Slack-based helpdesk startup Halp in 2020 and early last year, AI-powered virtual agent technology provider Percept.ai.
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