Atlassian gobbles up another startup – bootstrapped Melbourne IT data platform AirTrack – to build out Jira

- November 2, 2023 2 MIN READ
Atlassian, Mike Cannon-Brookes, Scott Farquhar.
Atlassian cofounders and co-CEOs Mike Cannon-Brookes and Scott Farquhar.

“Adding AirTrack to the Atlassian platform will accelerate our mission to unlock high-velocity service management for teams across development, IT, and the broader business,” he said.

“The AirTrack acquisition builds on Atlassian’s ability to help enterprises rethink asset management beyond traditional IT use cases. It lets enterprises aggregate information related to a broad array of assets, so they can address a wider range of challenges around security and compliance, inventory and billing, forecasting and planning, and much more.”

Wong said company “has doubled down on the ITSM space” in recent years, including adding AI-powered service management, pointing to several other acquisitions Atlassian has made over the last five years, including Opsgenie for alerting and on-call management, Code Barrel for automation, Mindville Insight for asset and configuration management, ThinkTilt for low-code/no-code forms, Slack-based helpdesk startup Halp in 2020 and early last year, AI-powered virtual agent technology provider Percept.ai.