Welcome to our regular column on the important things to see and do for the ANZ startup community, brought to you by the director of the Spark Festival, Maxine Sherrin.
She picks out 3 things worth putting in the diary for the week ahead. If you’d like to know more, sign up to the Weekly Sparks, Maxine’s roundup of all that’s on in Australian tech and startups, which comes out every Monday.
Here’s what’s hot this week:
Wed May 11, 11:00am AEST
As your business grows in size and reputation, it is important to protect your brand from copycats and competitors.
Even in the very early stages, it’s important to think about protecting yourself from another business benefiting from all your hard work, or damaging your reputation with sub-quality products and services.
Find out what a trade mark is, how to monitor for infringements and what you can do if you think yours is being infringed. B
onus event directly after this one: Find out the difference between a trade mark and a business name.
Wed May 11, 4:00pm AEST
Your marketing needs to build community around your business by being useful, valuable and relevant to your customers.
For social enterprises there is a huge opportunity to leverage your impact story to gain attention. Learn how to design your target market or customer avatar plus heighten your empathy to better understand what your audience is seeking.
Attend three events in this series and you’ll be eligible to lodge a pitch entry into the Social Enterprise Award and potentially win $10,000 to kickstart your project.
Wed May 11, 5:30pm AEST
Haymarket HQ have established themselves as Sydney’s GoTo resource for all things NFT.
If you haven’t been to one of their events yet, but you’re curious to find out more and connect with others interested in NFTs, you should check out this Pitch Night.
Open to all NFT creators, investors, enthusiasts and the just plain curious.