AI-based conversation analysis startup raises $2.3 million for sales insights solution

The funding will be used to accelerate product development and improve integrations with enterprise systems as well as to expand the AI capabilities for insight extraction and routing.

Cofounders Brian Swift and Max Bausher previously worked at Twitter, Atlassian, SafetyCulture, Dovetail, New Relic and Crowdstrike.

Twine follows in the footsteps of beleaguered ASX AI firm Dubber. While Dubber focused on “Moments” in customer conversations, the duo say Twine transforms what they say into real-time intelligence, eliminating sampling and recency bias.

It allows frontline product and sales teams to make aligned decisions.

Swift, Twine’s CEO, said product teams miss crucial market signals amid thousands of customer conversations, while sales teams lack the context to effectively communicate new features.

He calls it an “intel trap” where customer intelligence is lost in organisational barriers.

“For years, I watched great teams miss critical market opportunities simply because they couldn’t stay connected to every conversation,” he said.

“With AI, that changes. We can finally solve these challenges in a way that eliminates friction almost entirely. Imagine your best product manager being able to instantly digest thousands of customer conversations, or every rep continuously armed with personalised enablement grounded in their specific customer’s requests.”

Bausher, the chief operating officer, argues that breakdowns between product and go-to-market teams is a systems failure.

“By automatically extracting and routing customer intelligence, we’re eliminating the ineffective internal processes that force teams to choose between staying aligned and staying productive,” he said.

“For the first time, customer knowledge flows freely across the organisation without requiring constant manual effort.”

Airtree partner Craig Blair said the startup has leveraged cutting-edge AI advancements to shape the company and product.

“The Twine founding team are not just AI-native, they have proven that a new generation of startups are going to unlock massive amounts of value for enterprises,” he said.

Brian Swift is a guest of this Friday’s Startup 360 show.