Frank Lab reveals the female-led startups in its latest cohort

- July 16, 2021 2 MIN READ
Adatree, Shane Doolan. Jill Berry
Shane Doolan and Jill Berry are co-founders of Consumer Data Right startup Adatree, one of the 10 companies accepted into Frank Lab's 2021 cohort.
Legal tech-focused accelerator Frank Lab has chosen 10 new women-led startups for its latest program.

Backed by law firm Hall & Wilcox, Frank Lab has partnered with One Roof, the network of female leaders and  entrepreneurs led by former corporate lawyer Sheree Rubinstein for the third year of its accelerator program, which includes startups in agricultural technology, clinical hypnosis, rockets, contraceptives, finance and social enterprise.

Rubinstein will be a mentor to the 2021 Frank Lab founders, while Hall & Wilcox will cover the cost for the founders to access One Roof’s digital membership for one year.

The startups also receive $5,000 to spend on legal services, a range of masterclasses and legal support, as well as receiving 50 points of the 100 points required to qualify as an Early Stage Innovation Company (ESIC).

Hall  & Wilcox Partner Jacqui Barrett, who leads the firm’s Women in Startups initiative, said it was exciting to see the female-led Frank Lab come to fruition.

“Creating more  opportunities for women working in startups was a key objective of our ‘Women in startups’ report, and our tailored Frank Lab program promises to do just that,” she said.

Here are the 10 companies in the 2021 program:


A data sharing technology platform for companies that want to access  and leverage data through the Consumer Data Right. The CDR/Open  Banking gives consumers the right to own and direct their own data.  Sharing and receiving this data is incredibly complex between  companies, and Adatree provides a turnkey technology solution so  companies can leverage it easily.

Co-lab Pantry

Sourcing and delivering gourmet food to food lovers predominantly within Victoria and across Australia. Point of difference: a consolidated online  area to purchase these high-quality products together. This doesn’t exist  in the market currently.

The Daily Routine

Australia’s first water-soluble, plant-based pod, filled with personal care  products such as hand wash, body wash and shampoo. Simply fill up our keeper bottle with hot water, drop in a pod, and shake it until it dissolves.  And when you run out of pods, your refill pack will be waiting for you on  your doorstep.

Find Aged Care

An online tool that helps people search and apply for residential aged  care homes when they can no longer live independently in the  community.


Partnering with renewable industry organisations to bring new solar,  storage, wind and bio-energy projects to the northwest NSW region in  homes, small businesses, commercials and farms.

JAM the label 

An inclusive clothing brand designed with people with disability in mind. Products by JAM the label have design features that allow them to be put on or taken off more easily or worn more comfortably by people with  disability. 

Neurodiversity Media

A tech-enabled media company that creates evidence-based resources  to equip the neurodivergent community, their support network and  employers with accessible knowledge and learning opportunities to  unleash their potential in the global workplace.


A social enterprise bringing eco-friendly period products (pads and  tampons) into bathrooms at schools, universities and businesses. A  certified social enterprise that donates 50% of profits to One Girl to  support girls’ education.


Pory is a no-code platform for building web applications using pre-made  templates on top of a visual database called Airtable.

Telecare Australia

A virtual healthcare provider that makes seeing a medical specialist or  allied health professional easier and more cost-effective than ever before via telehealth. Current focus: on under-served market segments in  Australia. 90% of the patients Telehealth serves live in regional areas,  aged care facilities or of Indigenous Australian descent.