Videos, like regular content, require optimisation. This sounds technical, but actually, it’s really just an extension of the things we already do for regular search engine optimisation.
Telstra says its video business Ooyala is now worth zero – this could have been avoided by focusing on creators
Companies like Vimeo and Youtube have built their culture around celebrating the creator community on their platforms and the work they create. Telstra and Ooyala didn’t.
Sydney startup Veredictum is a software platform that looks to help film producers protect their content from theft and piracy. Veredictum looks at a new distribution and productivity model that is based around the use of blockchain.
Churn TV founders Nick Drewe and Matt Way are bringing the couch potato back to online audiences. Whether it’s a quiet video-streaming night in, a Youtube party, or just colleagues crowding around your desk to watch endless Russian dash-cam videos, the goal is the same: keep viewers watching.
If you have never heard of the juggernaut that is Twitch, then it is highly likely you are not a massive gamer. Twitch was founded by Justin Kan and Emmett Shear in 2011, and is one of the first websites to host live streaming user-generated video, of video gaming.
The media landscape is changing, well technically it has been changing for a while, but it’s really only now that those outside of Generation Y and below are beginning to see the full force that these changes are going to have on the future of publications, radio and television.
Forget blackboards and chalks. Forget long, theory-heavy lectures at 8am in the morning. Forget the online platforms that failed to make learning a more enjoyable experience. OpenLearning is set to excite students and teachers around the world who have long suffered the inadequacies of outdated educational tools.
As most of you would have heard, yesterday US based company Buddy Media sold to Salesforce.com for $689 million dollars. I am sure that kind of deal would make many people smile. But what really made me smile was the YouTube clip that cofounder and CEO Michael Lazerow posted just after signing the deal.
One of the key things we try to do as businesses is build an audience through social media, this helps keeps us relevant and our brand names in the minds of potential customers, especially if we are communicating with our “communities” often. YouTube is not only a huge social site but it is also one of the largest “search” sites in the world. Quite often these days I find myself “YouTubing” someone’s name or business before I google, because I find that video can quite often give me a snapshot into the person or business and help me decide whether or not I would like to invest more time in them.
These young and very talented singers – who also happen to all be brothers and sisters are very quickly building themselves a massive following across all social networks. Unless they are already in talks – I am guessing that a record is not too far around the corner for them. The band range from 13 -18 and already have clocked up over 8 million views on their YouTube channel.
If you don’t like swearing, then don’t watch any of Alex’s videos, but if you are into politically incorrect humour, I think he is hilarious. With over 7 million views on his videos so far including a collaboration with comedy legend Tom Green when he was in Australia, I think we have only just begun to see what Williamson has in store for us.
These lads from Melbourne are a bunch of young pranksters doing some of the most cringe worthy stuff I have seen. Some people will probably find them offensive, but in the end they are a bunch of high school students that are just being cheeky little shits in public, and because of their age, well they will get away with it for a few more years. And to those who think that being a dick in public and attracting over 20 million views on YouTube won’t get you anywhere, I say this – familiarise yourself with the multimillion dollar “JackAss” franchise. These kids are going to make some dollars -trust me.
Natalie Tran is one of the most watched YouTube celebrities in the world, in fact her videos have clocked over 426 million views in the last few years. Her weekly video blog is humorous, well edited and completely random, she has built her channel into a business and was recently named one of the most influential people in Sydney by The Sydney Magazine’s Special Issue for 2011.