Social Media
X marks the what? An expert unpacks Elon Musk’s Twitter rebrand
To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious. But it is likely doing exactly what he intended: generating enormous global interest, pushing Twitter closer to his other X brands (SpaceX, Tesla Model X, xAI), and clearing the way for a profitable merging of technologies.… Read more »
