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New Zealand startup EditMate helps brands mold user-generated video into marketing material

- March 24, 2016 3 MIN READ

The rise of smartphones has seen social media platforms and sites like YouTube flooded with amateur footage of everything from concerts and sporting events through to random events on the street. These videos are becoming increasingly valuable to brands looking to cash in on the next viral video or build a buzz around events but, let’s be honest, social media is full of shaky videos shot in portrait.

Profiles

Wipster makes video production for companies as easy as editing content on Google Docs

- September 18, 2015 4 MIN READ

A lot of time is taken up in the video-editing process. From experience, I can say that sometimes a 90-second promo video can mean weeks of back and forth emails, uploading, downloading and uploading again before all stakeholders within a company are happy with the final result. However, New Zealand-based startup Wipster is seeking to make this part of the process more efficient and seamless with its video approval platform – in fact, it makes it as easy as editing a document in Google Docs.