Global influencer and content platform Vamp has put leading marketing exec Gabriele Famous into the CEO role. Former CEO Gill Findlay has moved to the startup’s boardroom alongside co-founders Ben McGrath and Aaron Brooks. The duo said they were thrilled with their new chief exec. “Her experience in high-growth companies is exactly what’s needed to… Read more »
Having grown their team by 230% in the last year, Vamp’s Aaron Brooks reflects on hard lessons learned from a year of recruitment.
Vamp now has 70 staff in 6 offices around the world, and was earlier this month named the 4th fastest growing tech company in Australia by Deloitte.
Two of Australia’s hottest startups, Unlockd and Prospa, built a business model reliant on a single, external force which ultimately left them vulnerable.
Social media influencer startup VAMP has brought on Leo Burnett’s Todd Sampson as a non-executive director as it looks to dominate the Australian market in 2016. The appointment is quite a coup for the startup, with Sampson’s involvement highlighting the growth of the social influencer market and the shift in marketing dollars to the space.
For years now, everyday bloggers, vloggers, and tweeters have been considered by brands as important marketing tools, becoming known as ‘social influencers’. Leveraging the power of these social influencers can spread a brand’s popularity and increase its national and global reach, but doing it properly can be difficult. As a result, a number of platforms have emerged looking to facilitate effective relationships between brands and influencers, and new player VAMP has decided to focus on the Instagram niche.
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