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Is the future of advertising user generated content?
“I believe that the world’s advertising creative can be generated by the consumers its designed to engage,” says Jules Lund, founder of Tribe.
Profiles
Facebook Innovation Spotlight winner Shuttlerock helps brands generate and activate authentic user-generated content
Shuttlerock is a New Zealand-founded company looking to help brands generate and activate user-generated content, with the platform taking on the whole generation, moderation, activation, and measuring process.
