Brains Trust

Being a hands-on CXO for a lean startup

- June 18, 2015 3 MIN READ

Many startups are now following the principles of lean and hacking their way through to real, tangible growth. What are the intricacies of this process in reality and how does a hands-on CXO for a lean startup do it differently?


Improving user experience of your online business

- February 7, 2013 3 MIN READ

Launching a business website shouldn’t be the end of your involvement with your online audience. Offering prospective customers a website to learn more about your business and your offerings can be a great way to boost sales and generate leads, but you also need to think about creating a good user experience for those visitors.