Brains Trust
Why it’s important for startups to diversify their business model
Two of Australia’s hottest startups, Unlockd and Prospa, built a business model reliant on a single, external force which ultimately left them vulnerable.
News & Analysis
Adtech startup Unlockd placed into voluntary administration as it deals with fallout from Google battle
High-flying adtech startup Unlockd has been placed into voluntary administration as it looks to deal with the fall out of what it has deemed “anti-competitive conduct” from Google.
News & Analysis
Unlockd CEO Matt Berriman steps down to deal with bipolar disorder
Matt Berriman, CEO of high-flying adtech startup Unlockd, has announced he is stepping down as chief of the company to look after his mental health.
News & Analysis
Melbourne adtech Unlockd launches loyalty rewards offering with Flybuys partnership
Unlockd has announced the launch of Unlockd Loyalty, which gives users the chance to earn rewards associated with loyalty programs for viewing curated ads.
News & Analysis
Melbourne adtech startup Unlockd raises $30.7 million Series B to expand into Asia
Unlockd has announced the close of a AU$30.7 million Series B and a new partnership to help accelerate the business’s growth into Asia.
News & Analysis
Adtech startup Unlockd appoints former Twitter VP Aliza Knox as chief operating officer
Just a few weeks after leaving her post as VP of Twitter’s APAC business, Aliza Knox has been appointed chief operating officer of adtech startup Unlockd.
News & Analysis
Australian adtech startup Unlockd closes $15 million Series A round ahead of UK launch
Australian AdTech startup Unlockd has closed a $15 million Series A round from global business icons ahead of launch into the UK.
News & Analysis
AdTech startup Unlockd announces partnership with US telco Boost Mobile
Australian AdTech startup Unlockd has today announced its signing of a deal with US telecommunications provider Boost Mobile, which will see its platform made available to nine million customers through the telco’s new Boost Dealz app. The partnership will allow Boost customers to take $5 off their monthly phone bill in exchange for viewing targeted… Read more »
News & Analysis
AdTech startup Unlockd closes funding round in the double digit millions and announces first launch partner
Smartphone users may be flocking to adblocking apps, but Australian startup Unlockd believes that users may be persuaded to look at and interact with ads if they’re given something valuable in return – extra data. It seems investors agree, with Unlockd today announcing the closing of its third funding round, raising a figure in the “double digit millions.”
