The list of Uber’s enemies is a long one. It includes everyone from politicians to taxi lobbyists and the general public to its own drivers. I have been saying on quite a regular basis in the last couple of months that a war is brewing in the transport market.
Ridesurfing presents a very real threat to UBER’s ride sharing dominance in Australia. Why? Because they are playing out the same strategy Lyft employed in the United States. They’ve just replaced the pink hipster Lyft moustache with the Ridesurfing signature Shaka Sign – the symbolism here is very important and the foundation of their game plan.
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