Lupé Wines: The Aussie Startup we are all watching

- January 15, 2013 3 MIN READ

It is not an easy task to change the way a customer consumes a product, even viewing content on the internet instead of in the newspaper took a while before the printing industry really made it a part of their strategy. For something like wine though, a beverage [even an experience] steeped in tradition it was always going to be hard to change the way people viewed the product and give them a value proposition that would make the product something consumers wanted.