News & Analysis
Travis Bernard of TechCrunch on trends and fads in the startup world
Travis Bernard, director of audience development at TechCrunch, has seen many a fad take over the startup world.
Profiles
Tech to be used to drive fan engagement in sports this year
While athletes in post-match interviews often chalk wins down to every player going out and leaving it all on the field, almost every aspect of a player’s on-field performance today is tracked and monitored to maximise their effectiveness. The field of analytics has become big business, with teams tracking things such as tactics and player fitness.
Profiles
Top 7 Startup Trends for 2014
In 2014 we are going to see some very significant rises across the startup space in a couple of key categories. Here are my top seven predictions for 2013.
Brains Trust
Businesses making money by ‘dad-vertising’
Attention! There’s a new, up and coming trend in the online marketplace – Daddy Blogging. Startups have an opportunity to reach out to key influencers in this growing market of ‘stay-at-home dads’.
Other
Social Media Trends in 2013
Social media trends for 2013 come in all shapes and sizes. Some of these 2013 social media marketing trends may not seem surprising at all while others may be something you had no idea about. Either way, our quick review of some hot trends in social networking for 2013 will give your business a jump on where you should focus your social media strategy in the coming year.
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Top Tech, Business & Design Trends
Get up to speed on some of the latest trends shaping the new digital world, and see how championing them can take your company or brand to the next level. This full day workshop will take you through the top tech, business and design trends of 2012 and will give you valuable insight into where creative technologists see the future taking us in 2013 and beyond.
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Customer Loyalties & Trends
Customer loyalty and retention is becoming more and more important for Australian businesses. In an increasingly competitive marketplace, with ever decreasing customer allegiance, it can be a tough challenge, especially for small to medium enterprises (SMEs). In light of this increased competition, many businesses are looking to increase their advertising presence. But advertising is only the first step in the customer cycle. Once you have attracted a customer, you must then convert them to a sale and attempt to engage them long-term.
