IP Australia
What can my startup learn from Taylor Swift, Katy Perry and Kylie Minogue?
From Taylor Swift’s fiery defence of her Evermore album name to the Minogue versus Jenner moniker battle, we’ve seen pop culture royalty use a powerful yet affordable tool to protect their brands from competitive threats over the last few decades – registered trade marks. Taylor Swift is a big fan of trade marking. The singer… Read more »
