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trade mark protection

Taylor Swift, Katy Perry and Kylie Minogue: Trade mark warriors. Images: Speak Now (Taylor's Version), Smile, Disco album covers.
IP Australia

What can my startup learn from Taylor Swift, Katy Perry and Kylie Minogue?

Cec Busby - May 16, 2023 4 MIN READ

From Taylor Swift’s fiery defence of her Evermore album name to the Minogue versus Jenner moniker battle, we’ve seen pop culture royalty use a powerful yet affordable tool to protect their brands from competitive threats over the last few decades – registered trade marks. Taylor Swift is a big fan of trade marking. The singer… Read more »

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