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Brains Trust
How to tell if your SEO campaign works
The very first thing to do is decide what it is you wish to achieve. How can you measure success if you are not crystal clear about what your goals are?
Brains Trust
How to ease the pain points in your startup
By committing to streamlining administration, it can help to reduce stress from operational tasks and allow for a more efficient outcome.
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4 catastrophic errors entrepreneurs make with their business partners
We’ve compiled a list of some of the most common risks to be aware of that startup business owners make with their partners.
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Why branding can’t just be a cosmetic afterthought for startups
Branding today is about more than just the way your business looks. It is also about the way your business thinks, speaks and acts.
Brains Trust
5 tips to get your new financial year budgets under control
There are just three broad sets of figures in your budget to get your head around: your profit & loss report, balance sheet, and trial balance.
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Interviewing new staff? Tips to keep you on the right side of the law
Interviewing job applicants can be a veritable legal minefield. Here are some tips to find the right candidate without asking the wrong questions.
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Why more Aussie founders need to demand a seat at the table
Australia has a curse of complacency, which I believe is a function of its more “laid-back” business culture, and the cultural cringe associated with self-promotion.
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The five biggest mistakes to avoid during tax time
Here are five of the most common traps we see businesses falling into at tax time, along with some tips to help you avoid them.
Other
Jason Calacanis: Aussie founders should think bigger
One of Jason Calacanis’s personal theories is that a great founder can come from anywhere, he said, and the founders he met in Australia surpassed his expectations. One note, though: think bigger.
Brains Trust
Lessons learned from closing down our 5 year old startup
Although it was in some ways a long time coming, it was still incredibly difficult to let go of something that we had put so much into for 5 years and say goodbye forever.
Profiles
How customer service has powered the growth of ecommerce startup Thankly
“Gone are the days where you can build a website and they will come..getting traction and getting people to know and trust your brand is a hard slog,” said Thankly founder Dr Kate Adams.
Brains Trust
Five tips for first time founders
From my experience your first startup is a bit like going to high school without having been to primary school – there are a lot of basics that you’re expected to be able to do
Brains Trust
Five lessons learned from my first failed business that helped get the next one off the ground
How Mandeep Sodhi went from a failed business to launching HashChing, a fintech that has received more than $12 billion in home loan applications.
Brains Trust
Lessons learned from running an international accelerator program in Australia
Running Techstars Adelaide, the first program for Techstars in APAC, has been an incredible learning experience and intro to the Aussie startup ecosystem.
News & Analysis
Optus launches Yes Business platform to help small businesses connect and access advice
Optus has launched Yes Business, an online platform to connect SMB owners to each other for support and advice, as well as tips from experts.
