Brains Trust
How to use the 4 Cs to attract new clients to your business
Generating clients is accomplished by understanding and utilising the four Cs of business – clarity, communication, connection and community.
Brains Trust
How to tell if your SEO campaign works
The very first thing to do is decide what it is you wish to achieve. How can you measure success if you are not crystal clear about what your goals are?
Brains Trust
How to ease the pain points in your startup
By committing to streamlining administration, it can help to reduce stress from operational tasks and allow for a more efficient outcome.
Brains Trust
4 catastrophic errors entrepreneurs make with their business partners
We’ve compiled a list of some of the most common risks to be aware of that startup business owners make with their partners.
Brains Trust
Why branding can’t just be a cosmetic afterthought for startups
Branding today is about more than just the way your business looks. It is also about the way your business thinks, speaks and acts.
Brains Trust
5 tips to get your new financial year budgets under control
There are just three broad sets of figures in your budget to get your head around: your profit & loss report, balance sheet, and trial balance.
Brains Trust
Why more Aussie founders need to demand a seat at the table
Australia has a curse of complacency, which I believe is a function of its more “laid-back” business culture, and the cultural cringe associated with self-promotion.
Brains Trust
The five biggest mistakes to avoid during tax time
Here are five of the most common traps we see businesses falling into at tax time, along with some tips to help you avoid them.
Other
Jason Calacanis: Aussie founders should think bigger
One of Jason Calacanis’s personal theories is that a great founder can come from anywhere, he said, and the founders he met in Australia surpassed his expectations. One note, though: think bigger.
Brains Trust
Lessons learned from closing down our 5 year old startup
Although it was in some ways a long time coming, it was still incredibly difficult to let go of something that we had put so much into for 5 years and say goodbye forever.
Profiles
How customer service has powered the growth of ecommerce startup Thankly
“Gone are the days where you can build a website and they will come..getting traction and getting people to know and trust your brand is a hard slog,” said Thankly founder Dr Kate Adams.
Brains Trust
What startups should ask themselves before going out to raise funding
Far too many startups approach their fundraising round in panic mode. They’re not ready, their businesses are not ready, and they don’t know what they need.
Brains Trust
What the Australian startup landscape can learn from Y Combinator
Scaling the startup ecosystem requires two necessary ingredients; 1) enough raw founder talent and 2) the resources, both venture capital and experienced individuals, to nurture growth. Scaling without enough of either creates a quality vs quantity dilemma.
Profiles
Like Minded Bitches has grown to support 24,000 women in business globally
More than a year on, the group has grown to over 24,000 members scattered around the world, with women living everywhere from London to Cambodia.
Profiles
Effective communication with its team, investors, and customers has fuelled Brosa’s growth
Brosa has gone through MAP, raised $2 million in funding, grown its team to 50 staff members, and announced YoY growth of more than 400 percent.
