Here are the 7 sports startups chosen for Tennis Australia’s innovation program

- August 24, 2023 2 MIN READ

AO StartUps, the incubator program by Tennis Australia, which nurtures tech companies in sport, has chosen seven ideas for its mid-year intake.  Tennis Australia Head of Innovation Dr Machar Reid they had hundreds of applications from companies across the globe before having to choose just seven. “We were so impressed with the diversity and quality… Read more »

Australian Open, Rod Laver Arena

AO Startups serves up 5 companies for its Australian Open accelerator program

- January 25, 2023 4 MIN READ

Tennis Australia’s AO Startups program has announced five of the seven startup involved in its pioneering new accelerator program. The startups were chosen from among 165 applications to the program, which is designed to help early-stage companies pilot cutting-edge technologies at the Australian Open (AO) and tennis more broadly. Tennis Australia Head of Innovation Dr Machar Reid said… Read more »


ACE IDEA: Tennis Australia launches its own VC fund

- July 22, 2021 2 MIN READ

Tennis Australia will follow the lead set by US governing sports bodies such as the NFL and NBA and launch its own venture capital fund to back tech startups.  Wildcard Ventures will invest in early-stage startups using technologies that benefit the sports, health and entertainment industries. The fund will also create a syndicate for investors… Read more »


Tennis Australia and LaunchVic are backing a sportstech accelerator for Melbourne

- July 25, 2019 2 MIN READ

US startup accelerator Techstars is coming to Melbourne with a focus on sport thanks to LaunchVic, Tennis Australia and Victoria University. The Techstars SportsTech Melbourne Accelerator will be based at Tennis Australia’s Melbourne Park HQ at its media centre. The mentorship-driven accelerator will run for 13 weeks programs, taking in 10 startups annually. Founded in… Read more »