One Screen. All the Stats. Introducing Informly.

- December 5, 2012 2 MIN READ simplifies metrics from popular cloud services like Xero, MailChimp and Google Analytics and shows a free dashboard of charts via the web or mobile. Research has shown that companies that invest in sophisticated analytics tools gain a competitive advantage and perform better. But this level of data analysis has been the domain of big business and more or less out of reach for small business owners.


The Jewellery Designer

- November 30, 2012 < 1 MIN READ

Pascale Helyar – Moray is the founder of StyleRocks, an online startup that allows people to create their own pieces of jewellery. With over 3 trillion combinations this self confessed jewellery addict prides herself on having something for everyone. It has been a year since this working mother and emerging female leader in the tech space first launched her venture and it is fast becoming a darling of the press both in Australia and overseas.


Startup Interview: Matt Barnett from Vimily

- November 16, 2012 5 MIN READ

Have you ever wondered what your grandparents were like as children? Do your parents have amazing stories about their own adolescence? If you’re interested in recording your family history in an easy and interactive way, you should try Vimily. Vimily helps you and your family build, capture and share your life stories with unique family tree software. We chat to Matt Barnett, the co-founder of Vimily on startups, crossbows and making people cry.


Sydney Startup Tapestry secure $600,000 investment!

- November 15, 2012 2 MIN READ

Sydney based startup Tapestry has secured $600,000 investment, the round was led by the Sydney Angel group of Investors. The company is building a simple to use platform that brings all forms of social media together in one easy to use interface for seniors and their families. The fear of being so exposed on the internet is still a real barrier to entry for a lot of people and they are trying to allow people to get that social experience they want of viewing photos, videos and engage in conversation without the often confusing maze of ads, popups and news feeds.


Startup says Daily Deals are Out & it’s SMS that’s IN

- August 22, 2012 2 MIN READ

Slexicon was started by Vito Grigorov and Andrew Iliadis both best friends since attending high School in Sydney. Forging a bond over their interest in reading the AFR newspaper and a book called Rich Dad Poor Dad. During and after high school they launched and ran a Mail order business, An events company focused on High School dance Parties/Formals as well as an innovative Charity project for Deforestation which received donations from market research companies thanks to supporters willingness to actively complete online surveys.


Meeeup, Taps into Friends of Friends on Facebook.

- August 16, 2012 < 1 MIN READ

The website taps into Facebook users already existing social networks to match them with extended friends networks. Everyday, Meeeup sends the user a match chosen from their social graph, and the user has 24 hours to decide whether to “Meeeup” or “Meeeno” that match. If the user selects Meeeno, that match will never occur again. But if there’s a mutual Meeeup, the users will be connected. What’s more, once a connection is made, members will receive exclusive offers to redeem at the cities top trending hot spots when they meet up.


The Internet Ain’t Easy!

- July 18, 2012 2 MIN READ

Tonight I heard people talking about how they are hoping to make some big, easy money on the internet. “We will be setting up a dot com business so we can make some passive income” they say. Their perception of an internet based business is that it’s almost a forgone conclusion that it’s a synch to make millions with little effort. It seemed to them that an internet based business couldn’t fail.


Women in Tech II – More Women need to Study Computer Science

- July 9, 2012 < 1 MIN READ

In our second post inspired by the American Initiative Makers by AOL – We continue to look at tech and the need for Women to get into the field and study it. Trends show that as we head more and more into a digital age the future CEO’s and leaders will need to possess skills in computer science and similar fields.


Flux Headphones – Simply Awesome

- June 27, 2012 < 1 MIN READ

Tell you what, some of the best ideas these days are happening through crowd funding sites. Flux Headphones have just started their campaign via Fundable and based on the tweets from the likes of big guns like Dave McClure and co already just minutes after going live, I think this is one that will reach it’s goal first and then some.


Go Go Gadget _______?

- May 6, 2012 < 1 MIN READ

Shoe String Startups is starting a brand new article series: Shoe String Gadgets. For the last twelve months Shoe String has used a HUGE range of gadgets to make our publications the best they could be for our readers.


TechConnect 2012

- February 16, 2012 < 1 MIN READ

Tech Connect will be held on April 19th 2012 at Aerial UTS function centre. It will bring about an invaluable opportunity for Australia’s entrepreneurial and investor community, delivering a massive amount of knowledge on how to build a successful company.


Smartphone on your Wrist

- January 11, 2012 < 1 MIN READ

The new I’m Watch is the new invention of what seems to be a very large team for a startup. Basically this new, first in the world of it’s kind watch is like having a smartphone on your wrist.