News & Analysis

Swedish startup wins top honours at Beverage Innovation Awards with relaxation drink

- November 14, 2014 2 MIN READ

It is unclear whether the company offers an effective, all-natural alternative to SSRIs (Selective Serotonin Reuptake Inhibitors), but the growth of the company, and more importantly, returning customers, suggests Fridmark is onto something. He claimed that his beverage range, particularly NOA Relaxation, emerged as a “counter-reaction to energy drinks”.


#Fail – This wouldn’t have happened if they had Bleeply…

- June 13, 2012 < 1 MIN READ

When Bleeply first launched and was named one of the Pushstart class startups, I thought the concept was interesting but was not totally sure that it would be something a lot of users would invest in. Now I think all companies should invest in their product and here is why.