Business strategy

When an investor asks if your startup is ‘a vitamin pill or a headache pill?’, here’s what they mean

- September 29, 2021 5 MIN READ

One of the most common questions an investor will ask a founder is, “do you see yourselves as a vitamin pill or a headache pill?”. “Uhhh… we think we’re a software startup?” Is not the correct answer. Worse, sometimes they will criticise you by saying, “You think you’re a headache pill but actually, I think… Read more »