Melbourne platform iSport Genius has partnered with US outfit DraftKings to see its analytics power DraftKings’ new sports betting offering, Sportsbook.
Forget the stereotype of the old guy down at the TAB – thanks to the very fact that mentions of sports betting platforms are quite literally inescapable during any given sports broadcast, whether it be through ads or updates on odds from broadcasters at half time, the market is increasingly attracting younger customers who demand innovative solutions. The latest is Betswaps, an Adelaide platform allowing people to buy and sell their tips.
It’s become impossible to watch a sports broadcast without sitting through at least a dozen ads for one sports betting agency or another, and as each agency looks for an edge over the other, it’s never been easier to place a bet. A punter no longer has to visit the TAB in person to place a bet, with Sportsbet to Unibet, Ladbrokes, William Hill, Tom Waterhouse and more offering live in-game betting from a smartphone. It’s also never been easier for punters to lose money.
Two Australian entrepreneurs saw an opportunity to combine fantasy sports with betting and launched Moneyball, a platform that lets fans can put their coaching skills to the test by playing fantasy football for money.