Securing sponsorship and advertising dollars for a business is completely different to your run of the mill sales processes it turns out, and so over the last couple of years, I have had to put myself through a crash course in learning how to bring in the bucks from the big guys – as a little guy, when compared to my competitors.
Sponsoring an event, team or charity is a great way to promote your brand, especially if you’re a startup. By associating with an established business who’s loyal customers are in your target market, you can build the credibility of your product, increase visibility of your brand and enhance your public image. All at once! Clever, no?
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