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How to Establish Credibility & Generate Leads on Linkedin

- July 31, 2012 2 MIN READ

Are you using LinkedIn to its fullest potential? Do you spend most of your time on LinkedIn answering requests to connect with other business professionals, reading through the long list of updates, logging out of your account and then checking out your Twitter feed? If so, you and your business are missing out on a number of other powerful tools and opportunities this social media channel provides.

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Facebook doesn’t have to Suck up your time!

- July 26, 2012 2 MIN READ

Automating your posts can lead to a 70% deduction in engagement on your page. Your clients are not stupid, everyone knows what the automated icon looks like and really can you blame them for not wanting to engage when they know there is no human on the other end?

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Pinterest is Evolving into Social Media Marketings next Big thing!

- July 24, 2012 4 MIN READ

Pinterest is a fast-growing, ever-evolving, important social media marketing channel for businesses. This is especially true if your target market is mostly female (We’ll discuss these specifics a little later). To help you better understand this social image-sharing site, we’ve assembled a quick guide to Pinterest. For the newcomers, we’ve added some background information and a quick guide to how Pinterest works.

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Using Social Media in Event Management

- July 20, 2012 5 MIN READ

Do you use social media marketing to promote your events? You should be. Not only is the price right – it’s free – but social channels like LinkedIn, Facebook and Twitter deliver a targeted audience that is ready and willing to help promote your event by sharing it with their connections. Below, we’ll take a look at how you and your business can use three social media marketing channels – LinkedIn, Facebook and Twitter – before, during and after your next live event.

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Why are Google+ Pages Good for Your Business?

- July 13, 2012 2 MIN READ

Late in 2011, Google rolled out ‘pages’ for its Google+ social network. Your business can now have its own brand page on Google+ ‘page’ just as it does on Facebook. Why are Google+ pages good for your business? We’ve pulled together three of the best articles just for you.

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How to get an extra set of hands posting without employing a full time Team Member

- July 10, 2012 3 MIN READ

One question that most business owners fight with is if they should or should not outsource their social media needs. There are a lot of business owners that are hesitant to hand over the task of making their business visible through social media outlets, to a company or individual that does not know everything about the company. Fair Call! The good news is outsourcing your social media needs is not only affordable, it may be the best thing to do for your business if you can find a trusted adviser.

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8 Tips on Proper Social Media Etiquette

- June 20, 2012 2 MIN READ

You may already be a regular user of social media for personal use but now you need to separate personal and professional. The first rule to remember is once you are out there on social media it is public forever. The second rule is if you don’t want personal or professional information to be out there then don’t post it. Realistically if you have both personal and professionally different social media setups there is away for the public to see both and link them together- so be aware.