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The Facebook Ad that’s Confusing Everyone…

- October 5, 2012 < 1 MIN READ

  So facebook recently hit the BILLION user mark this week, only a select few communities boast such numbers – like China and India etc and Facebook is the first website ever to have a BILLION active users – A Huge achievement. So they made this ad to celebrate. I see what they are doing but… Read more »

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Social image size Cheat Sheet

- October 4, 2012 < 1 MIN READ

Creating a foundation for your pages can be core to ensuring your brand maintains consistency online. One of the easiest way’s to do that is to have images designed across one theme and use them on all of your business social media sites. To make it as simple as possible, here are some of the more common sizes and imaged you will need to collate to ensure you have a great look and feel to your pages.

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Improve Search Engine Ranking and Grow Traffic with Social Media

- September 24, 2012 2 MIN READ

Social media marketing and SEO no longer exist as completely separate entities. These days they must work together to give your website a boost in ranking and traffic. While search engine optimisation is not dead as we know it, the socialisation of search is definitely upon us. Your social networks now have a direct influence on your search engine rankings and your online traffic. Here are some simple, surefire steps to improve both your rankings and your traffic.

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Using Photos to Grow Your Social Media Presence

- September 20, 2012 2 MIN READ

Engage and grow your social media audience with images. If you are not following that advice, then you need to reconsider your social media marketing strategy. When it comes to social actions like sharing, liking, and commenting; photos rule. Look at the amazing growth of social networks like Instagram andPinterest. The popularity of these two social channels alone should get your photo marketing engine into overdrive. Let’s take a look at a few strategies for using photos on Facebook, Pinterest and other social marketing channels.

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How to add Consistency to your Social Footprint

- September 12, 2012 2 MIN READ

Facebook for business owners can often feel overwhelming. However, when you get down to the bare bones of social media marketing, there are many similarities to traditional marketing and advertising. One of the biggest factors in whether your time devoted to social networks will pay off is the act of being consistent. Here are a few tips for creating consistency in your social footprint that we’d like to share with our social media management clients here in Australia and around the globe.

Generating traffic to your online store
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Generating traffic to your online store

- September 10, 2012 2 MIN READ

The internet has changed the way that the world works, and everything from communication to shopping has been influenced by the internet. A successful business today has to have a good web presence, and that includes having a great online store that offers customers access to all the goods and services a business can provide.

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Facebook Posting Frequencies that Fit Your Fans!

- September 10, 2012 2 MIN READ

Facebook posting frequency is a topic social marketing managers and business owners return to time and time again. How many times a day should we post to maximise engagement? Are we posting enough to keep our content visible in our Facebook Fan’s newsfeeds? Will the quality of our content suffer if we post solely on a structured schedule?

News & Analysis

Sentia Media Acquire Buzz Numbers

- August 23, 2012 < 1 MIN READ

Sentia Media has just announced the acquisition of Australia’s leading Social Media Monitoring Service Buzz Numbers, which was founded by Sydney entrepreneur Nick holme a’ Court in 2007. The acquisition will further strengthen Sentia Media’s ability to provide the highest quality and most comprehensive suite of media intelligence across Australia and beyond.

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Facebook Post Targeting is Here … Almost

- August 21, 2012 < 1 MIN READ

Great News! Facebook targeting is soon to be released to the general masses. This is a fantastic resource for businesses who are targeting specific area’s and especially franchise chains operating their social media from a centralised location.

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How to Recruit through Facebook …

- August 17, 2012 2 MIN READ

Does your company use social media for recruiting? If not, its probably time you rethink your recruiting strategy. According to a survey conducted by Hire Rabbit, 48% of all job seekers were using social networking as a way to reach out to potential employers. And out of those 48%, nearly 85% of respondents were using Facebook as the medium to find new opportunities. These numbers alone illustrate why employers need to begin utilising recruitment strategies that are focused on social networking channels like Facebook. Here are three advantages and tips to get you started.

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Three Changes you Can Make to Protect Your Page

- August 16, 2012 2 MIN READ

Although the Advertising Standards Board dismissed the original complaint about Smirnoff, which centred on sexism, under-age drinking and obscene language, it ruled industry codes applied not only to what a company was posting on its Facebook page but to the user-generated comments that followed.

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Facebook To Do List

- August 6, 2012 2 MIN READ

Did you know that, as of March 2012, there were 835 million Facebook users? At this same time last year, there were 644 million users. But remember, this is more than just a big number. For businesses, this is an enormous marketing and sales opportunity. Creating a Facebook Page is only one step towards taking advantage of this ready-made social media marketing audience. Below you’ll find a few tips to make sure you maximize your marketing presence on this popular social media channel.