Sunshine Coast digital agency Traffika wants to prove that startups can succeed outside the capital cities

- November 27, 2015 3 MIN READ

The stats on startup failure are well known; lots of people try their hand at it, but only a small handful make it. Still, those in the business of giving entrepreneurial advice often say that you need to fail before you can succeed. That’s certainly been the case for Matt Forman who, after spending years on a startup that was going nowhere, decided to throw in the towel and start again with Traffika.


Australian social media startup Ideapod wants to facilitate discussion of ideas that can change the world

- September 29, 2015 3 MIN READ

A cynical observer could be forgiven for thinking that there are well and truly enough social media platforms out there, but despite the presence of the monolithic Facebook, Twitter, and Instagram, a number of smaller players are making their mark. One such player is Australian startup Ideapod, which has been endorsed by thinkers including Richard Branson.


Word of Mouth: The Science of Social Media

- December 11, 2014 3 MIN READ

Social media has radically changed the way we connect with the consumer, making it one of the most powerful media platforms in digital marketing. With the power now beginning to shift heavily in the consumer’s favour, it’s forcing brands to rethink how they will spread their brand message.

News & Analysis

Moodswing launches Version 2, teams up with LIFX, moves to San Francisco, and prepares for $1M capital raise

- September 8, 2014 3 MIN READ

The past 12 months has been a rollercoaster ride for the Australian startup; and now it’s preparing to join the ranks of social media power players like Facebook, Twitter and Instagram. Co-Founder and Managing Director Jake McKeon told Startup Daily that they’ve teamed up with lightbulb innovator LIFX and will be launching Moodswing Version 2 this week at TechCrunch Disrupt SF 2014.


Will startup StarPower become the socially-conscious Hootsuite for A-list celebrities?

- August 28, 2014 5 MIN READ

A BlueChilli startup StarPower – founded by Sydney-based Matt Heisie, Canada-based Terri Hitchcock and Hollywood-based Monica Matulich – decided to take things one step further, creating a social media platform that allows celebs to have meaningful conversations with their fans based on how interactive their fans are. With an interesting monetisation model and social charity engagement, the startup is set out to further disrupt how celebrities communicate with their fan base.