Insights

Building the next Amazon: The race to democratise digital commerce

- November 20, 2014 3 MIN READ

The first 20 years of digital commerce gave birth to some of the most influential brands in the world — Amazon, eBay, One Kings Lane, Groupon, Zappos — companies which defined their categories, challenged conventions and shaped the online customer experience. While these companies have rightfully garnered worldwide press attention and accolades, as a result the market missed an equally important movement — the advent of SMB ecommerce.

Profiles

New hyperlocal app Swoop helping SMBs boost foot traffic

- June 17, 2014 4 MIN READ

Launched earlier this month, Swoop offers small business operators the opportunity to boost foot traffic, sales and profit by targeting customers through GPS-linked app alerts that direct them to special deals and discounts as soon as they are within close proximity to a particular store.

Profiles

Melbourne Startup aims to cut the middle man from Advertising

- February 5, 2013 2 MIN READ

Melbourne based startup Find Media, aims to use self service and technology to tackle the advertising industry head on, effectively knocking out the need for agencies and allowing businesses to interact directly with publishers. On the surface everything looks promising, it’s a nice straight forward disruptive model [something we like] but what are the challenges that lay ahead for founder Lenny Manor? If there is one thing I have learnt since starting up in the media space it’s that these guys have been doing the same things for years and years and have no intention of changing – therefore change must be forced upon them. There will however be much kicking, screaming and potential sabotage though.

News & Analysis

New LED Lighting Saves Thousands for Businesses!

- June 26, 2012 2 MIN READ

With energy prices on the rise for some time now, Lemnis Lighting Australia is urging companies and venues to switch to LED technology before the new tariffs come into effect in order to save thousands off their energy bill. Commercial lighting can attribute to up to 25 per cent of a company’s total energy costs and according to John Simpson, Managing Director of Lemnis Lighting Australia, these figures could be dramatically reduced if more people implemented the latest LED technology.