small business
Smarter Business

How to leverage big data to drive your small business forward

- December 8, 2017 3 MIN READ

The tech sector loves a good buzzword, and up there with ‘virtual reality’ and ‘Blockchain’ as one of the buzzwords du jour is ‘big data’. Though Blockchain and virtual reality may not yet be mainstream, data on the other hand touches the average consumer every day – because they are creating it. According to statistics… Read more »

Advice

New hyperlocal app Swoop helping SMBs boost foot traffic

- June 17, 2014 4 MIN READ

Launched earlier this month, Swoop offers small business operators the opportunity to boost foot traffic, sales and profit by targeting customers through GPS-linked app alerts that direct them to special deals and discounts as soon as they are within close proximity to a particular store.