The Australian Advertising Standards Board has made a very important announcement that has a significant impact on all businesses who are using Facebook as a way to promote. In particular Facebook Pages, if you are unsure if a Facebook Page is right for you see 10 Reasons a Facebook Page will never work for your business.
It’s all about me, myself and I… or that’s what a lot of businesses think when it comes to marketing. A big mistake. Even though it is so exciting to write about yourself, it is not so exciting for your prospects and clients. The purpose of your marketing is to attract the right market by making your business appealing to them.
thinkBIG 2012 revealed that 76 per cent of SME owners now undertake formal planning, which is a massive jump of 30 per cent compared with 2011. This suggests a clear shift in SME owners’ focus on business planning. Andrew Graham, national head of business solutions RSM Bird Cameron, said, “The fact that the number of owners now doing a formal business plan has almost doubled shows that they understand its importance.
I just spent the last 4 days meeting with 120 small business owners in Melbourne who are exploring ways to grow their business. I’ve done these sessions in the UK, Singapore, the USA and Mexico. There are seven big mistakes small businesses make that I see all the time…
The revolutionary web-based business finance model allows businesses to access and compare the rates and fees of nine major lenders and apply for equipment and vehicle finance and leasing online, representing a major boon for Australian business as the financial year kicks off.
The July 2012 MYOB Business Monitor found fewer than one fifth (19%) of the 1,004 business owners and managers surveyed nationally expected the domestic economy to improve within 12 months. This is unchanged from the March 2012 report, which revealed the lowest percentage recorded since the March 2009 report (16%).
As the financial year comes to a close, today the Australian Bureau of Statistics (ABS) released its latest research about how Australian businesses connect with the Internet. The results are encouraging: Australian businesses received online orders worth $189 billion in the twelve months to 2010-11 which represents a 32% increase from the year before. At the same time, it’s clear that many small business owners have yet to fully embrace the web: only one third of businesses with four employees or less have a web presence.
With energy prices on the rise for some time now, Lemnis Lighting Australia is urging companies and venues to switch to LED technology before the new tariffs come into effect in order to save thousands off their energy bill. Commercial lighting can attribute to up to 25 per cent of a company’s total energy costs and according to John Simpson, Managing Director of Lemnis Lighting Australia, these figures could be dramatically reduced if more people implemented the latest LED technology.
For the last couple of weeks, new startup Posse has been admitting a limited number of individuals into it’s “gates” every day. The company made a major pivot recently and closed another 1.2 million dollar funding round from a group of US and Australian based investors.
The City of Sydney Council’s reported decision to give media and in kind support worth $30,800 for the hire of the Customs House forecourt for Buy Nothing New Month is just the latest in a long line of ridiculous decisions that appear to support the further demise of an already struggling retail sector.
The Commissioner has filed a submission with the Parliamentary Inquiry into the NSW Workers Compensation Scheme, and has raised a number of concerns regarding the Scheme and made suggestions designed to improve the Scheme in order to create a climate in which small businesses are encouraged to create employment, rather than seeing the creation of jobs as a financial and regulatory burden.