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Six ways to increase engagement on your facebook page

- February 12, 2013 2 MIN READ

Is your Facebook for business page feeling a little lonely these days? Does your social network community feel more like a social media ghost town? Without an active, engaged group of fans, your business’s Facebook page is doing your brand absolutely no good. That’s why I’m going to share six sure-fire steps that will boost your “likes” and deliver an active social marketing community. Are you ready?

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How to … Create the Perfect Christmas campaign on social media

- December 12, 2012 2 MIN READ

Christmas is an excellent time of year to push your social media marketing strategy forward. As the holidays approach, shopping ensues and workdays become more leisurely; your customers will be using social networks more and more to connect with friends, families and businesses. We’ve put together a quick holiday season guide giving your business a few tips for how to use social marketing to increase sales and connect with customers over the Christmas holiday season.

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Add Instagram to your Social Marketing Strategy

- November 1, 2012 2 MIN READ

Social media users love posting, viewing and sharing photos, and the Instagram photo sharing app is quickly becoming one of the most popular tools they use. According to an August 2012 post I read on theHubSpotBlog, “Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!).” And in case you didn’t hear the news when it broke back in April, that little social network Facebook purchased Instagram and most likely has some big plans for the photo sharing app.

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Using Social Media in Event Management

- July 20, 2012 5 MIN READ

Do you use social media marketing to promote your events? You should be. Not only is the price right – it’s free – but social channels like LinkedIn, Facebook and Twitter deliver a targeted audience that is ready and willing to help promote your event by sharing it with their connections. Below, we’ll take a look at how you and your business can use three social media marketing channels – LinkedIn, Facebook and Twitter – before, during and after your next live event.