Profiles

Zero to one: RocketClub helps early-stage startups accelerate user growth by distributing shares to early adopters

- September 7, 2015 7 MIN READ

Over the last decade, all forms of crowdfunding – donations-based, rewards-based, debt-based or equity-based – have been embraced by early-stage startups that take extraordinary risks bringing new products to unproven markets. What we have rarely seen, however, is startups offering shares to early adopters of a product, or more specifically, startups offering shares to accelerate user adoption. This is what RocketClub, a startup headquartered in Sunnyvale, California, facilitates.

Brains Trust

Sweat Equity & Startups

- March 8, 2013 3 MIN READ

Yes, I know. You are a start-up. You have limited resources and a difficult cash flow forecast – but could really use some help. We spoke about interns a while back, now we are going to look a bit deeper into other ways you might think about to supplement the limited funds you have to hand to get the right person helping you out.