Longtail UX is a SaaS startup that developed technology to boost website ad performance and rankings on Google. Co-founder and CEO Andreas Dzumla is an ex-Googler who thinks the model the search giant operates is broken and stacked against small business, reducing them to suppliers to digital giants such as Amazon. He sat down with… Read more »
If done correctly, social media can drive organic traffic, generate high engagement rates, and improve SEO rankings. It can also increase your brand’s visibility and awareness.
Videos, like regular content, require optimisation. This sounds technical, but actually, it’s really just an extension of the things we already do for regular search engine optimisation.
The very first thing to do is decide what it is you wish to achieve. How can you measure success if you are not crystal clear about what your goals are?
It’s no secret that Search Engine Optimisation takes time, a fair amount of effort and quite a bit of technical know-how. Fast growth and acquisition is often a key focus of online startups, to get as many customers as possible in a quick amount of time.
Social media marketing and SEO no longer exist as completely separate entities. These days they must work together to give your website a boost in ranking and traffic. While search engine optimisation is not dead as we know it, the socialisation of search is definitely upon us. Your social networks now have a direct influence on your search engine rankings and your online traffic. Here are some simple, surefire steps to improve both your rankings and your traffic.
The internet has changed the way that the world works, and everything from communication to shopping has been influenced by the internet. A successful business today has to have a good web presence, and that includes having a great online store that offers customers access to all the goods and services a business can provide.
While most small & medium Australian business owners use the Internet to find information about products and services, just over half of them use a website to promote their own business.
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