Longtail UX is a SaaS startup that developed technology to boost website ad performance and rankings on Google. Co-founder and CEO Andreas Dzumla is an ex-Googler who thinks the model the search giant operates is broken and stacked against small business, reducing them to suppliers to digital giants such as Amazon. He sat down with… Read more »
If done correctly, social media can drive organic traffic, generate high engagement rates, and improve SEO rankings. It can also increase your brand’s visibility and awareness.
Videos, like regular content, require optimisation. This sounds technical, but actually, it’s really just an extension of the things we already do for regular search engine optimisation.
The very first thing to do is decide what it is you wish to achieve. How can you measure success if you are not crystal clear about what your goals are?
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