Controversy – Can you handle it?

- March 26, 2013 2 MIN READ

Over the week, the Castlemaine State Festival in Victoria put on a huge show to attract more visitors. But some things went wrong. People got angry. Complaints were made to the organisers, and the sponsors. Art work was actually defaced. So the question is, are some things so controversial they are not worth doing? Should we risk it?


Clicks & Impressions, My war on B2B Advertising.

- March 18, 2013 3 MIN READ

Media Agencies sell and buy on behalf of their clients, and when it comes to “making a deal” and paying publishers revenue, I am not going to deny that it doesn’t happen and that in a lot of cases it is not lucrative to the publishers. It is. But as a publisher that has a publication which focuses on startups and small business, I see a big problem in the industry – I have been told “that’s how it works” and that may be so, but I feel that the advertising world online in a lot of cases full of lazy people that do not seek to look outside the box and deliver a one dimensional product taking no responsibility in actually helping grow their clients business.


Getting the most out of Alibaba

- February 20, 2013 3 MIN READ

When it comes to sourcing product from overseas there is no better place to start than Alibaba. Alibaba is the world’s largest e-commerce platform for small business and as at the 30th of June 2012, there were a total of 2.5 million supplier storefronts. Think of it as the eBay for business to business and it should provide a good starting point if you are looking to purchase goods from overseas.


Bob Katter: What can we learn from Bob?

- February 13, 2013 3 MIN READ

Bob Katter is widely cast as a hero for working class Australians. He has been a political figure for most of his life, championing farming and a lot of issues driven by the minority. The launch of the Australia Party on 3rd of June 2011 saw Mr. Katter take his political reputation one step further, offering an alternative to the political party landscape in Australian Democracy.


Entrepreneur writes open letter to Red Cross Blood Service

- February 6, 2013 4 MIN READ

19 year old entrepreneur Brandon Cowan has been praised in Media over the last 2 years for his successful apps and philanthropic work in creating apps for organisations and communities that help them be more effective in reaching their goals and mission. Recently he has been reaching out to the Red Cross Blood Service to create an app for them in order to help increase repeat blood donation, after reaching out a number of times, he has decided to write an open letter in order to get the attention of the “right” person he needs to talk to within this part of the organisation. Share this one folks, it’s an important issue, and the app can actually help save lives.


Before we go throwing around the word “Bigot”

- January 24, 2013 2 MIN READ

The word bigot has become like the word migraine, it is overused and has been given it’s own meaning in an urban context. Just like someone in the workplace is “going home because they have a migraine” [if you really had one, you would not be driving home, you would be crawling into the darkness of a storage cupboard at work to sleep] the word “bigot” is thrown around on and offline these days like confetti at a wedding.


I prefer Congruency to Back Peddling

- January 23, 2013 5 MIN READ

If there is one thing that is certain in our society, it’s the fact that everyone has an opinion, and we are entitled to express it. If people disagree with that opinion they in turn are entitled to express that. When opinions are given in forums by people who may have a public profile, we see people expressing their opposing opinions on a grander scale such as protest, petition or demonstration – all of which are perfectly legal and acceptable ways to get their point across.


“overqualified” – what does that even mean?

- January 9, 2013 2 MIN READ

Life is tough for the recent graduate. It seems like no one is willing to even give you a chance to prove yourself. And with so many job candidates out there you’re competing with, why should they? But trust me, having a chip on your shoulder won’t help you get the job you’re after


Female Equality, are we doing it wrong?

- January 4, 2013 2 MIN READ

Last year on this site we started a “women” section – but I have always had a love / hate relationship with the section since we launched it. Because part of me has always thought that it alienates the female readers – why should an opinion piece written by a woman go into the “say something” section like the rest of the opinion columns?