Advice
Sales funnel metrics you should be tracking in your SaaS startup
At AirTree, we often get founders asking us how they can improve their sales performance and the answer always involves a deep dive into their sales funnel metrics.
Advice
Why is there a belief in Australia that SaaS-model startups shouldn’t hire sales staff?
In AirTree’s portfolio, over 70 percent of our portfolio companies are B2B and very few rely solely on self-service sales to grow their customer base.
Advice
Auckland-based startup Thematic raises US$1.2 million round led by Airtree Ventures
Auckland-based SaaS platform Thematic today announced it has raised US$1.22 million in seed funding to continue its international growth.
Topics
Dunedin booking software startup Timely raises NZ$7 million to further product development
Dunedin’s Timely, which has created a booking software platform for beauty and wellness businesses, has raised NZ$7 million in a round led by Movac.
Advice
Brisbane startup Writally helps SMBs with their content marketing through blog post ‘recipes’
Writally simply asks wannabe bloggers what kind of post they are looking to write and then delivers them a step by step recipe to help them actually write it.
Topics
Qwilr sets sights on global expansion as it closes $1.5 million round from VC firm Point Nine
Qwilr announced today that it has raised $1.5 million from German VC firm Point Nine. The deal marks the firm’s first investment into an Australian company.
Topics
Australia’s first ever international B2B and SaaS conference B2B Rocks comes to Sydney
Australia is set to welcome its first ever international B2B and SaaS conference, B2B Rocks. After three successful events in Europe, B2B Rocks will join Sydney’s Spark Festival at The Australian Technology Park at the end of this month.
Topics
Adelaide-founded, San Francisco-based startup HappyCo raises US$7.5 million Series A round
Adelaide-founded, San Francisco-based startup HappyCo, which creates apps to help clients run smarter operations, has announced the closing of a US$7.5 million (around $9.8 million) Series A funding round.
Advice
Melbourne startup Rundl streamlines property transactions by getting each party to collaborate online
In their top ten trendiest suburbs listicles, real estate news websites never talk about the mountains of paperwork that come both before and after the auction is won, and for good reason – it’s painful. Buyers and sellers have to liaise with half a dozen different service providers to get a deal done, with each chasing the other up for document after document and signature after signature. Melbourne startup Rundl has created an online platform that aims to streamline the process.
Advice
BuiltWith is perhaps one of Australia’s most profitable online companies and has zero staff
The idea for BuiltWith came in 2007, when Gary Brewer was visiting a lot of random sites, looking at their source code and discovering what platforms they were built with. He was researching elements like the writing of code on the site by viewing the source, seeing if they were made in PHP or if the company was using Windows and similar information in that arena.
