Whether consciously or unconsciously, the team have been focusing largely on servicing areas that have serious beach culture. Therefore it makes perfect sense that Perth would be the next launch location, albeit being 3,900 km away from its Sydney headquarters.
Ridesurfing presents a very real threat to UBER’s ride sharing dominance in Australia. Why? Because they are playing out the same strategy Lyft employed in the United States. They’ve just replaced the pink hipster Lyft moustache with the Ridesurfing signature Shaka Sign – the symbolism here is very important and the foundation of their game plan.