Insights

Is emotion skewing your numbers?

- March 21, 2013 2 MIN READ

When talking to start-ups, the first thing you generally see is the passion the founders have for their concept, idea or product. From discussing the benefits about how it’s a market game changer to the finer points where incremental steps can have a significant impact, we understand that something is driving them to succeed. But this drive to success can often fall apart somewhere along the way.

Insights

“I’m creating an App” – Zzzzzzz

- January 8, 2013 3 MIN READ

Back in 1988, Flava Flav – the clock-necklace adorned, self-proclaimed ‘hype man’ for legendary hip-hop group Public Enemy – told us not to believe the hype. He was having a go at the media and critics in light of the group’s negative press. He could have just as easily been referring to the mobile apps of a quarter century later.

Other

Learn More. Earn More.

- December 14, 2012 < 1 MIN READ

Let me ask you a question… What‘s the difference between you and a doctor? Why can he heal people and you can‘t. He knows something you don‘t.

Other

5 Ways Sponsorship can benefit your Business

- July 16, 2012 2 MIN READ

Sponsoring an event, team or charity is a great way to promote your brand, especially if you’re a startup. By associating with an established business who’s loyal customers are in your target market, you can build the credibility of your product, increase visibility of your brand and enhance your public image. All at once! Clever, no?