Sleep is a bit of a hot button topic right now. The startup industry glorifies long hours and all-nighters. It is often the anchor for founder narratives and media pieces. Our self-fascination with how busy we are has seeped into our unconscious hours. When you walk around most industry events, you will hear conversations peppered with how many emails you have waiting for you on your inbox or someone casually mentioning how overtired they are, accompanied by the frightfully low number of hours of sleep he or she might have gotten the night before.