Forget the stereotype of the old guy down at the TAB – thanks to the very fact that mentions of sports betting platforms are quite literally inescapable during any given sports broadcast, whether it be through ads or updates on odds from broadcasters at half time, the market is increasingly attracting younger customers who demand innovative solutions. The latest is Betswaps, an Adelaide platform allowing people to buy and sell their tips.
Melbourne startup iSport Genius connects fans and punters with detailed analytics on team performances
iSport Genius is a big data platform for sport, empowering users around the world to find out things like how their team usually performs when they travel more than 300km for an away game played in the rain coming on the back of three straight losses. The site encourages users to search, engage, socialise and gamify analytical sports content in a way that is enjoyable to consume.