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The Psychology Of Notifications

- February 6, 2015 < 1 MIN READ

Great apps create an instantaneous link between an emotional itch and the salve the service provides. To create this mental connection, effective messages are thoughtfully timed. There are two kinds of triggers: external and internal. [Source: Techcrunch]

E-Commerce Checkout
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Consumer Psychology and the E-Commerce Checkout

- April 11, 2014 < 1 MIN READ

Knowing how a consumer’s mind thinks is very important in business, especially for ecommerce sites. If you are looking to expand into the ecommerce market and develop your startup, you need to be aware of some crucial elements that may affect consumer behaviour online.

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Transformational vs. Transactional Entrepreneurs

- January 20, 2014 3 MIN READ

Scholars have debated theories about the psychology of entrepreneurship at least since the mid-1970s. They have sought to answer such questions as: what kind of person is most likely to start a new business? What personality traits enable success? These are good questions, but an important element is often neglected in such discussions: the business cycle.